I design brands that span products, platforms, and environments, holding a clear identity, a distinct personality, and a point of view. The kind of brands that introduce themselves instantly—and leave no confusion about what they are or aren’t.

Because if your brand had one minute at a cocktail party, it needs to be MAGNETIC.

With experience across CMS platforms and front-end code, and extensive collaboration with engineering teams, I understand what’s feasible, what’s efficient, and what scales. I work within structured agile environments and adapt to leaner, faster-moving models when timelines demand it—prioritizing what matters, making smart tradeoffs, and keeping momentum without losing clarity.