I build in clear checkpoints throughout the process so you’re never guessing where things stand—just continuously aligned as we move forward.
01 — Align
We start by getting grounded. I work with you to define goals, success metrics, scope, and constraints so we’re solving the right problem from the start.
02 — Discover
Through research, audits, and early exploration, I surface key insights and validate direction with you before moving into design.
03 — Explore
I map flows and develop early concepts to test different directions. This is where we focus on structure and strategy—not polish.
04 — Refine
We iterate on the strongest direction, building out more detailed designs, interactions, and system thinking.
05 — Finalize
Polished, high-fidelity designs are delivered with clarity and intention—ready for development and aligned with your broader product vision.
06 — Build & Collaborate
When appropriate, I can bring the work to life myself—developing directly in CMS platforms and constructing interactions with precision. For more complex builds, I collaborate closely with developers, often implementing interaction logic and ensuring the final product reflects the design as intended.