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I’d love to hear from you — whether you have a project in mind, or just want to say hi.
reneelkennedy@outlook.com
Branding and Logos
As a product designer rooted in brand systems—and former liaison between IBM Corporate Design and WebSphere—I bring brand to life within product. Beyond visual systems, I shape narrative, tone of voice, and naming into cohesive, lived experiences.
Year
Ongoing
Scope
Visual (color and art), Tone-of-Voice, Narratives
Timeline
Starts with a creative brief; ongoing.
Live project
Preview
I start by asking what the brand should feel like, what it stands for, and how that translates into logos, systems, and product experiences.
APPROACH
Beyond color and form, brands come to life through motion, interaction, storytelling, and transparency—making identity and product inseparable.
All Projects.Have a project in mind?
I’d love to hear from you — whether you have a project in mind, or just want to say hi.
Let’s Talk