I’d love to hear from you — whether you have a project in mind, or just want to say hi.
reneelkennedy@outlook.com
Logos/Branding
I am a Product Designer with a strong foundation in Brand Systems For many years I was the brand liason between IBM Corporate Design and IBM WebSphere Software Design. Beyond logos, colorpalettes and style guides but I craft brand stories throughout my work. And beyond this section, please do take note how I have positioned tone of voice, messaging style, taglines, slogans and naming throughout the products in my portfolio.
As a product designer, I can solidify a brand experience with unprecidented success. It is when I start with questions like "what should people feel", "What does the product stand for?" and "how should it be perceived" when a product structure delivers brand excellence, intellectually and structurally.
SHAPING PERCEPTION + EXPERIENCE
Beyond color and form, Motion, Interaction, Storytelling and Transparency are the element that make a brand unforgettable, and identity and product, insperable.
More projects.
All Projects.Have a project in mind?
I’d love to hear from you — whether you have a project in mind, or just want to say hi.
Let’s Talk
