I’d love to hear from you — whether you have a project in mind, or just want to connect.
reneelkennedy@outlook.com
Branding & Logos
As a product designer rooted in brand systems—and former liaison between IBM Corporate Design and WebSphere—I bring brand to life within product. Beyond visual systems, I shape narrative, tone of voice, and naming into cohesive brand experiences.
Selected identities created from the ground up.
APPROACH
I start with a client’s mission to uncover the essence of their organization and what matters to the people it serves. I remove the noise, drilling into what’s essential, then form a clear, distinctive identity system from that core.
I develop a visual language through color and shape, then extend it into motion, interaction, story, and messaging. The result is a brand that feels cohesive wherever people encounter it—while remaining flexible enough to evolve, adapt, and take on new forms.
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Logos and Websites
The O’Keefe Pottery website demonstrates how I extend a logo into a broader visual identity. I created a handcrafted logo inspired by the artist’s signature, which also serves as an inlay stamp on the pottery. Organic shapes and lines carry throughout the website, paired with rich colors that complement the natural clay tones.
Brand Extension
While working with RTI International, I expanded its corporate color palette into distinct visual themes, giving individual divisions and websites their own visual identities while maintaining a cohesive connection to the parent brand. The themes were delivered as Adobe libraries and JSON files for use in SharePoint across the organization.
Brand Animation
I created the large orange B logo for B’s Foods, a craft services company headquartered in Atlanta, GA. The animated mark became a flexible brand device that could extend across offerings including B Amazed, B Nourished, and B Indulged.
When Motion Adds Meaning
MetaMatchMaker uses AI and machine learning to search and match large amounts of data. The identity I created for them works as both a static and animated mark, with the blinking animation suggesting systems processing and searching until it resolves into a solid mark—the moment the match is made. The motion adds energy and attention while reinforcing the product's core function.
Have a project in mind?
I’d love to hear from you — whether you have a project in mind, or just want to say hi.
Let’s Talk
